Friday, June 27, 2014

How Culture Formed Female Gender Roles

During the mid-20th century to now, culture has influenced women greatly. The role of women had changed
drastically during the years in the 20th century. Before the war, women had opportunities in the workforce while their husbands were off to fight in the war. America expected the women to help in the country’s efforts by occupying defense jobs. Soon after the war ended, women were pushed into their homes as men took their places in the workforce. Although many women had been pushed into their homes after the war, some of them had kept their jobs because their job was generally considered in their culture as a job for a woman. Although they still had jobs, they were left with “the low-paying and unglamorous work no returning veteran would want to snatch.”[1]
             In America at the time, women were expected to dress and act a particular way. This was due to the changing culture. The way women dressed was constantly changed throughout many years of the constant change in culture, especially in the 20th century. Women were expected to wear, “Their full skirts came to midcalf and were held out with stiff petticoats made of taffeta or some equally itchy fabric. Or they wore equally long formfitting sheathes that constrained the wearer to take only tiny steps as she tottered along in her 4-inch stiletto-heeled shoes.”[2] Women in this time were going to great lengths in order to fit into their culture.

            Women were even expected to act a certain way around men as well. Women were influenced by culture to act helpless and not as smart as the men. “They dropped out of college, married early, and read women’s magazines that urged them to hold on to their husband’s love by pretending to be dumb and helpless”[3] This expectation in their gender role had made it seem that females were not as superior as men and that they needed to rely on their husband to take care of them. Women had been portrayed in culture as dependent and dumb. This made it difficult when women were fighting to gain equal rights.
 Although culture was changing a lot during this time, the economy also had a significant effect on women. “Americans spent a disproportionate amount of their disposable income on appliances in the 1950s—everybody wanted the biggest and best.”[4] Appliances that came on the market, made it easier for women to complete their household duties. Although many households were buying new products, certain minority groups were excluded from many of the nicer homes and high paying jobs.[5] Also this boom in household appliances had an effect on the changing culture in America. For example, the “television was the single greatest cultural influence of the postwar era, and it invaded the country almost overnight.”[6]


Following the broad adoption of the television within American households, there were particular shows that significantly changed the culture. In the show Leave It to Beaver, the wife was portrayed as a highly-dressed woman that was happy with her duty as a mother.[7] This influenced Americans on what they should think a typically female role should entail. Another famous show and actor that influenced the culture of what women were portrayed as was Lucille Ball in I Love Lucy. “Lucy was virtually the only TV wife who didn’t seem entirely content at home. But her attempts at working always led to disaster, and by the final curtain she had learned her lesson, at least until next week.”[8] This characterized women as not smart and incapable of duties outside the household. When Lucille Ball became pregnant in real life, scriptwriters wrote her condition as ‘expectant’, since the word pregnant was barred from the air. The culture at the time wanted to reject want any suggestion that the actors had sex even in a TV show.[9]

            During the time when Rosa Parks was arrested for denying sitting in the back of the bus, there were many protests. The black community had been outraged by this incident and boycotted the city bus system for more than a year.[10] This protest had made a significant impact in the black community, including the black women who were treated the worst. The event was so important that Martin Luther King Jr. probably wouldn’t have been so famous if Rosa Parks had not refused to give the white man the seat.[11]

[1] Gail Collins, America’s Women: 400 Years of Dolls, Drudges, Helpmates, and Heroines. New York: Harper Perennial, 2009. http://www.ebooks.com/1571332/america-s-women/collins-gail/, 378.
[2] Gail Collins, Ibid., 377.
[3] Gail Collins, Ibid., 378.
[4] Gail Collins, Ibid., 383.
[5] Gail Collins, Ibid., 379-380.
[6] Gail Collins, Ibid., 390.
[7] Gail Collins, Ibid., 390.
[8] Gail Collins, Ibid., 390.
[9] Gail Collins, Ibid., 390.
[10] Gail Collins, Ibid., 397-398.
[11] Gail Collins, Ibid., 397.

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